March 17th, 2008
The Power Of Names
Karrimor always used to name their stuff after places. Fleecy stuff was named after scottish islands. Outer layers after huge Himalayan mountains where they had no doubt kitted out some expedition of proper rugged wiry men with large beards.
Their top of the range stretch goretex mountain biking jacket was named after a 1990’s north-eastern race venue where the weak and slow were likely to be picked off by local youths careening round on stolen motocrossers taking pot shots with air rifles.
Despite such an inauspicious name the stealthy (BLACK!) stretchy Eston jacket was pretty damn good. Frankly it had to be to match up to it’s £200 price tag (and even then Karrimor reputedly made a loss on each one).
Now after many years faithful service both on and off the bike (it has proved to be a perfect horseriding jacket, even if it is the only jacket in the world with a cut that could make Guy kesteven look fat) mine is on it’s last legs. Hopefully the new Endura Stealth will prove a worthy successor. I’ll let you know in five years.
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