August 23rd, 2006
Richard Burke Interview
Reuters recently ran an interview with Richard Burke of Trek.
Eventually the Chinese will have the time and the money to take up cycling seriously.
Excuse me.
Was their use of the bicycle as a sustainable means of personal transport not cycling seriously?

Bicycles in Beijing. Photo by towodo
(Some Rights Reserved)
Presumably Burke’s definition encompasses lifestyle, marketing and above all disposable in favour of next years model.






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February 15th, 2007 at 12:06 pm
[...] Contrast that with Trek’s attitude to China. [...]