July 17th, 2006
I Don’t Get It…
Not only are Swobo back, but they are about to
launch a range of street bikes in an attempt to make cycling ‘cool’.
Oh dear.
To me this move into urban cool street bikes just looks like the sort of incestuous marketing to trendy This Life/Cold Feet types that led to the dot-com boom.
It leaves me cold.






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July 17th, 2006 at 3:16 pm
They do have Sky Yager helping them out so it should be ok…well rideable at least!
Just wait for the range of lap-top bags and merino Ipod holders I’m bringing out….
;)
Alex